Skip to content
David WainwrightFounder-led consultancy

For online casino operators

Live casino studios planned around your product and your players.

Branded tables, game-show formats and in-house studios all start with the same questions: what to build, who builds it and how it runs once it is live. David helps operators answer them before major commitments are made, then stays involved through delivery.

He has built live studios and developed original games hands-on, and created the world’s first television casino.

The decisions that shape a live casino launch

Early choices on format, partners and studio design determine cost, timeline and how well the product performs once it is live.
  • Build, white-label or partner: which route fits your brand and target markets
  • Table and game-show format selection, and the studio each one requires
  • Studio layout, camera coverage, lighting and control-room design
  • Broadcast, streaming and platform integration, including supplier selection
  • Staffing, workflows and operational readiness for launch

Industry firsts

Firsts that shaped live casino.

Milestones David launched, from the first television casino to the first licensed launches in Spain and Ukraine.

2005

The world’s first television casino

Launched in 2005. It evolved into PlaytechTV, later acquired by Playtech and Betsson.

  • First native casino app on Apple’s App Store

    Took live interactive gaming from the television screen to the phone.

  • World’s first themed live roulette

    Bikini Beach turned the roulette table into entertainment, a format others went on to copy.

  • Spain’s first licensed online casino

    Built the live roulette studio inside Casino Gran Madrid to support the launch.

  • Ukraine’s first licensed live casino

    A turnkey launch for UPGAMES: studio design and build, IT installation and broadcast operations.

The full legacy of firsts →

Regulatory and market experience

Projects across regulated gaming markets

David’s experience includes projects associated with regulated gaming markets and operators.
Philippines
JUAN365 and PAGCOR requirements.
United Kingdom
Avantage, Betfred, NetPlayTV and SuperCasino, with experience relevant to UK Gambling Commission requirements.
Italy
Winga.it.
Spain
Ganing.es.

Applicable regulatory, technical and certification requirements are part of the project from the initial specification through testing and launch.

Project and operator names are listed to show market experience. They do not imply any specific regulator approval or certification.

Studio project experience

Live dealer studios of different sizes

David supports projects from initial concept and studio layout through supplier selection, broadcast and gaming technology, build coordination, testing and operational readiness.
Live dealer table in the SA Gaming studio
Studio project: SA Gaming.

SA Gaming

A 15-table studio.

Allbet

A 17-table studio.

Original Spirit live dealer studio
Studio project: Original Spirit.

Original Spirit

A 10-table studio.

Relevant delivery experience

A 12-studio live operation

HollywoodTV studio promotional artwork
Built and led by David Wainwright.

HollywoodTV · Malta

David built and led a 15,000 sq ft Malta facility with 12 live studios, streaming to more than 100 operators and integrating production systems and operations. His hands-on product work includes original games such as Marble Run and Hollywood Poker.

Read the HollywoodTV case study →

Transparency

Who is advising you

  • Founder background

    David founded HollywoodTV and CasinoTV, which build and supply live studios and games.

  • Disclosed at the start

    If a project could involve either company, he says so at the start.

  • Advice on merit

    His advice on suppliers is given on merit.

Frequently asked questions

Questions buyers ask.

Can you help us choose between building our own studio, white-labelling or partnering?

Yes. That choice is one of the first decisions David helps operators make, alongside format selection, studio design and supplier selection.

Do you only advise, or can you help deliver?

Both. An engagement can be a focused advisory exercise, a defined delivery workstream or ongoing support through launch. Scope, fees and timeline are agreed separately and in advance.

Do you have an interest in any studio or games supplier?

David founded HollywoodTV and CasinoTV, which build and supply live studios and games. Where a project could involve either company, he says so at the start, and his advice on suppliers is given on merit.

Which markets have you worked in?

David’s projects span Europe, Asia, Africa and Latin America. Examples include Malta, the Philippines, Spain, the UK, Italy, Ukraine, Lithuania, Latvia and Nigeria.

What should I bring to a first conversation?

A short description of what you want to create or improve, the audience or commercial objective, any timing, budget or operational constraints, and where David’s experience might help most. There is no need to prepare a full specification.

How an engagement starts

A clear first step, shaped around your decision.

  1. Step 1

    Share the brief

    A short outline of your goal, market, current stage and constraints is enough to start.

  2. Step 2

    Find the key decisions

    Together, identify what needs resolving first and which specialists need to be involved.

  3. Step 3

    Agree a useful scope

    Set the right next step: a focused advisory exercise, a defined workstream or ongoing delivery support.

Start a conversation

Planning a live casino studio or format?

Bring the markets, the format you have in mind and your target launch window. David will help establish the right first step.

  • No full specification needed
  • Scope and fees agreed in advance
  • You deal with David directly
Start a projectWhatsApp