ABOUT DAVID
Technology with a production purpose.
I am David Wainwright, a global broadcast consultant specialising in interactive studios for Shopping, News and Lottery. I help connect the programme concept with studio architecture, production technology and the practical work of running a broadcast.
A career across games, television and business.
My career began in computer games design in 1985 and developed into television marketing and interactive entertainment. That background shapes how I approach a project: the audience experience, production workflow and commercial purpose need to work together.
Today I bring that perspective to interactive studio consultancy across Shopping, News and Lottery. I work with the specialists a project needs, with clear responsibilities, local requirements and an agreed scope. Global positioning does not imply offices or completed projects in every market.
How I work
Ask the practical questions
Understand the format, constraints and decisions before proposing a technical solution.
Connect the disciplines
Help creative, technical and operational teams work from the same brief.
Keep delivery specific
Define the outputs, responsibilities and acceptance checks for the engagement.
A focused conversation, not a generic pitch.
Whether you are starting with an idea, reviewing an existing studio or planning a new interactive format, bring the brief as it stands. We can identify what is known, what needs research and which decisions should come first.
Start with a conversation.
Tell me your sector, project location and what you want the studio to deliver. We can discuss the production workflow, integration requirements and decisions to tackle next.
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